1. What Are Cookies
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, provide a better browsing experience, and supply information to the owners of the website.
Cookies can be "persistent" (remaining on your device until they expire or are deleted) or "session" cookies (deleted when you close your browser). They can also be "first-party" (set by the website you are visiting) or "third-party" (set by a domain other than the one you are visiting).
2. How We Use Cookies
RSVX Group LLC uses cookies and similar tracking technologies on our website at rsvx-group.com for the following purposes:
Essential Cookies. These cookies are necessary for the website to function properly. They enable core functionality such as page navigation, access to secure areas, and basic website operations. The website cannot function properly without these cookies.
Meta Pixel. We use the Meta Pixel (formerly Facebook Pixel), a piece of code placed on our website that allows us to:
- Measure the effectiveness of our advertising campaigns on Meta platforms
- Understand the actions visitors take on our website after viewing or clicking on our advertisements
- Build custom audiences for targeted advertising campaigns
- Optimize ad delivery to people who are most likely to take action
- Track conversions and attribute them to specific advertising campaigns
The Meta Pixel collects data such as HTTP headers, pixel-specific data, button click data, optional values (such as conversion value or page type), and form field names. This data is sent to Meta and used in accordance with Meta's Data Policy.
3. Third-Party Cookies
In addition to our own cookies, we may also use various third-party cookies to report usage statistics of our website and to deliver advertisements on and through our website. Third-party providers that may set cookies on our website include:
- Meta (Facebook/Instagram) — For advertising measurement, audience building, and conversion tracking through the Meta Pixel
- Analytics providers — For understanding website traffic patterns and user behavior
These third parties have their own privacy and cookie policies, and we encourage you to review them.
4. Managing Cookies
You can control and manage cookies in various ways. Most web browsers allow you to manage your cookie preferences through the browser settings. Here is how to manage cookies in the most common browsers:
Google Chrome: Go to Settings > Privacy and Security > Cookies and other site data. From here, you can block third-party cookies, block all cookies, or clear cookies when you close Chrome.
Mozilla Firefox: Go to Settings > Privacy & Security > Cookies and Site Data. You can choose your preferred level of cookie blocking, including blocking all third-party cookies or all cookies entirely.
Safari: Go to Preferences > Privacy. You can choose to block all cookies, prevent cross-site tracking, or manage website data to remove stored cookies.
Microsoft Edge: Go to Settings > Cookies and site permissions > Manage and delete cookies and site data. You can block third-party cookies, block all cookies, or clear cookies when you close the browser.
Please note that blocking or deleting cookies may impact the functionality of our website and your user experience. Some features may not work properly if cookies are disabled.
5. Meta Pixel Opt-Out
If you wish to opt out of the Meta Pixel tracking on our website, you have several options:
- Ad preferences: You can adjust your ad preferences in your Facebook/Meta account settings to control how your data is used for advertising
- Browser settings: Use your browser's cookie settings to block third-party cookies, which will prevent the Meta Pixel from tracking your activity
- Opt-out tools: Visit the Digital Advertising Alliance's opt-out page at optout.aboutads.info or the Network Advertising Initiative's opt-out page at optout.networkadvertising.org to opt out of interest-based advertising
- Browser extensions: Install browser extensions designed to block tracking pixels and advertising cookies
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. The updated version will be indicated by a revised effective date at the top of this page. We encourage you to review this policy periodically.
7. Contact
If you have any questions about this Cookie Policy, please contact us:
RSVX Group LLC
1209 Mountain Road Pl NE, Ste N
Albuquerque, NM 87110, United States